Azerbaijan-Russia: Strategic Partners in Trade

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The head of the Russian Export Center’s representative office in Azerbaijan, Mr. Nuri Guliyev, tells Azeri Observer about the current trends in the trade...

Azerbaijan on the Road to Cleaner Energy

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BY ELENA KOSOLAPOVAAZERI OBSERVER STAFF WRITER Azerbaijan is internationally known as a hydrocarbon producer and exporter. However, the country has very good solar, wind, biomass,...

Steering Tourism Through the COVID-19 Crisis

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BY ELENA KOSOLAPOVA                  AZERI OBSERVER STAFF WRITER FLORIAN SENGSTSCHMID HAS BEEN SERVING AS THE CEO OF THE AZERBAIJAN TOURISM BOARD SINCE 2018. IN AN EXCLUSIVE INTERVIEW,...

First Mobile Connection in Karabakh from Azercell!

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Leading mobile operator deploys new generation mobile network in Azerbaijani historical lands The Karabakh conflict has been an incurable wound for every Azerbaijani for more...

Hyatt Regency Baku: Celebrating 25 Years in Azerbaijan

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“Care is our Superpower” BY GEMMA BIANCHI SLATER AZERI OBSERVER EDITOR IN AN EXCLUSIVE INTERVIEW WITH AZERI OBSERVER, THE FIRST INTERNATIONAL HOTEL BRAND IN BAKU, HYATT REGENCY...

Future of Azerbaijan Lies in Women’s Success

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In an exclusive interview, the USAID Mission Director in Azerbaijan, Dr. Jay Singh, tells the Azeri Observer Magazine about the main focus of their...

Rolls-Royce Reveals What the First Goodwood Ghost Taught the Marque

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Before Rolls-Royce created the first Goodwood Ghost in 2009, significant time was invested in understanding the group of clients it was tailored to. These...

How to Build Effective Business in Digital Age

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BY FUAD ALLAHVERDIYEV “AZERTELECOM” LLC CEO Development and expansion of the business, to reach a wider audience, and ultimately to create effective sales of products and...

Six Reasons Business Reforms Fail

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BY FAHRI AGAYEV BUSINESS CONSULTANT Why do we fail in introducing obviously useful changes to our companies? How should leaders of reform act to avoid failure? In...

The Successful Entrepreneur Behind Soloha

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BY NARMIN RZAYEVA AZERI OBSERVER STAFF WRITER WE MET LYDIA SHESTAK-ALIYEVA IN HER UKRAINIAN RESTAURANT AND MOST SUCCESSFUL PROJECT “SOLOHA”, ENJOYED A FRUITFUL CONVERSATION ABOUT HER CURRENT PROJECTS, UPCOMING BOOK...

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LATEST ARTICLES

Vienna Ball Returns: Elegance Reigns in Baku

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On February 11, 2026, one of the most luxurious hotels in Azerbaijan’s capital — Fairmont Baku Flame Towers — will host the Vienna Charity...

Where Identity Meets Diplomacy

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Mrs. Wiame Bounejar, spouse of the Italian Ambassador to Azerbaijan, embodies the modern spirit of diplomacy — well educated, graceful, engaged, and deeply connected...

Ambassador Highlights “Harvest Year” in China–Azerbaijan Relations

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By Elena Kosolapova Azeri Observer Staff Writer Relations between China and Azerbaijan reached their highest level in history in 2025, marked by intensified political trust,...