Azerbaijan-Russia: Strategic Partners in Trade
The head of the Russian Export Center’s representative office in Azerbaijan, Mr. Nuri Guliyev, tells Azeri Observer about the current trends in the trade...
Azerbaijan on the Road to Cleaner Energy
BY ELENA KOSOLAPOVAAZERI OBSERVER STAFF WRITER
Azerbaijan is internationally known as a hydrocarbon producer and exporter. However, the country has very good solar, wind, biomass,...
Steering Tourism Through the COVID-19 Crisis
BY ELENA KOSOLAPOVA AZERI OBSERVER STAFF WRITER
FLORIAN SENGSTSCHMID HAS BEEN SERVING AS THE CEO OF THE AZERBAIJAN TOURISM BOARD SINCE 2018. IN AN EXCLUSIVE INTERVIEW,...
First Mobile Connection in Karabakh from Azercell!
Leading mobile operator deploys new generation mobile network in Azerbaijani historical lands
The Karabakh conflict has been an incurable wound for every Azerbaijani for more...
Hyatt Regency Baku: Celebrating 25 Years in Azerbaijan
“Care is our Superpower”
BY GEMMA BIANCHI SLATER
AZERI OBSERVER EDITOR
IN AN EXCLUSIVE INTERVIEW WITH AZERI OBSERVER, THE FIRST INTERNATIONAL HOTEL BRAND IN BAKU, HYATT REGENCY...
Future of Azerbaijan Lies in Women’s Success
In an exclusive interview, the USAID Mission Director in Azerbaijan, Dr. Jay Singh, tells the Azeri Observer Magazine about the main focus of their...
Rolls-Royce Reveals What the First Goodwood Ghost Taught the Marque
Before Rolls-Royce created the first Goodwood Ghost in 2009, significant time was invested in understanding the group of clients it was tailored to. These...
How to Build Effective Business in Digital Age
BY FUAD ALLAHVERDIYEV
“AZERTELECOM” LLC CEO
Development and expansion of the business, to reach a wider audience, and ultimately to create effective sales of products and...
Six Reasons Business Reforms Fail
BY FAHRI AGAYEV
BUSINESS CONSULTANT
Why do we fail in introducing obviously useful changes to our companies? How should leaders of reform act to avoid failure?
In...
The Successful Entrepreneur Behind Soloha
BY NARMIN RZAYEVA
AZERI OBSERVER STAFF WRITER
WE
MET LYDIA
SHESTAK-ALIYEVA IN HER UKRAINIAN RESTAURANT AND MOST SUCCESSFUL PROJECT
“SOLOHA”, ENJOYED A FRUITFUL CONVERSATION ABOUT HER CURRENT PROJECTS, UPCOMING
BOOK...
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LATEST ARTICLES
What If One Call Could Save a Childhood?
AZERI OBSERVER EDITORIAL STAFF
For years, 17-year-old Aysel (name changed for safety) lived in an environment where fear was constant, and silence felt safer than...
bp in Azerbaijan: From Energy Legacy to a Low-Carbon Future
For more than three decades, bp has been one of the key architects of Azerbaijan’s modern energy story, working alongside the state, SOCAR, and...
Vienna Ball Returns: Elegance Reigns in Baku
On February 11, 2026, one of the most luxurious hotels in Azerbaijan’s capital — Fairmont Baku Flame Towers — will host the Vienna Charity...
